Sun Life has offered drug plan management solutions to their Group Benefits clients for many years, but a cohesive story and listing of their offerings had never been articulated either internally or externally. Their internal sales force was not fully versed on all of the offerings and few marketing and sales tools existed to support sales. They also wanted them to understand the new Evidence-based drug plan that was recently launched, and be able to identify suitable clients and sell it to them. This drug plan was innovative and unique in the marketplace, so they needed to ensure that the sales force understood it and was comfortable discussing it with clients. We developed a kit with marketing and sales tools to be distributed during the roadshow. This information had never been presented in one document before. The brochures were packaged in a clear plastic folder, allowing recipients to keep the materials together in one easy to reference spot.

 

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